Welcome to Characters of Character

Characters of Character

is a 501(c)(3) non profit organization providing tools and resources
to educators and parents to help teach nine positive character traits to children

The traits that Characters of Character

focus on are Behavior, Perserverance, Friendship, Healthy Habits, Manners, Respect, Responsibility, Self-Esteem and Kindness

Our organization has developed

a unique way to reach children and help them internalize the nine
traits that we focus on. Our characters allow children to identify with the traits
correlating with each character.

Meet the Characters


Our Founder

Characters of Character began when Joni, the creator and CEO, was working in a BD/LD classroom of young boys.  These boys had serious behavioral issues and were unable to relate to traits like being polite.  Joni created the nine Characters, Behavior Bear, Do’er Duck, Friendship Frog, Healthy Hippo, Manners Monkey, Respectful Rabbit, Responsible Rabbit, Self-Esteem Elephant, and Warm-Hearted Walrus, as a way for her students to understand, and internalize, the traits that correspond with each Character.

Teaching Behavior to Children

Text Books and Life Skills A few years ago, the Home School Magazine contacted me and asked me what my thoughts were on textbooks for preschoolers and character. This made me think for a bit, I mean after all, I grew up in the 1950’s and character development or...
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10 Fun Fall Craft Items and Activities

The Fall is actually my favorite time of the year, besides Spring! With the Fall comes a change of weather for many locations, and so, I thought I'd share some indoor activities with you. Books are always a safe activity, reading them, coloring in them, learning...
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Halloween Fun For Everyone

Halloween We're not SPOOKY, we're not here to SCARE, and you won't need to change your underwear! I wanted to share our Character coloring pages with you, so BEWARE! They will teach good behavior starring Behavior Bear and we encourage you to continue this trait with...
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10 Ways To Teach Kindness and say NO TO BULLYING

SAY NO TO BULLYING   Once upon a time, back in the day, however you want to put it, things were different than today on so many levels. Today, there is a focus on teaching kindness, compassion and to be warm-hearted. I attribute this to the times. Parenting...
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10 Ingredients For A Recipe For Good Behavior

Text Books and Life Skills Think about your favorite recipe, and what are the key ingredients? While teaching our children about good behavior, this is a nice activity to engage them and to learn about what it means to have good behavior. If you can draw, try drawing...
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Check out our store

Shop all of our products from Character books to fun activity books