Welcome to Characters of Character

Characters of Character

is a 501(c)(3) non profit organization providing tools and resources
to educators and parents to help teach nine positive character traits to children

The traits that Characters of Character

focus on are Behavior, Perserverance, Friendship, Healhty Habbits, Manners, Respect, Responsibility, Self-Esteem and Kindness

Our organization has developed

a unique way to reach children and help them internalize the nine
traits that we focus on. Our characters allow children to identify with the traits
correlating with each character.

Meet the Characters


Our Founder

Characters of Character began when Joni, the creator and CEO, was working in a BD/LD classroom of young boys.  These boys had serious behavioral issues and were unable to relate to traits like being polite.  Joni created the nine Characters, Behavior Bear, Do’er Duck, Friendship Frog, Healthy Hippo, Manners Monkey, Respectful Rabbit, Responsible Rabbit, Self-Esteem Elephant, and Warm-Hearted Walrus, as a way for her students to understand, and internalize, the traits that correspond with each Character.

AmazonSmile Foundation Donation

If you love Characters of Character and would like to show your support please read the message from AmazonSmile Foundation and click on the link below! Dear Joni, This email is to notify you that Characters of Character NFP, Inc. (EIN: 71-1023253) has been issued a...
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Blog #2 teaches a child: “Be Proud of YOU”!

Self-Esteem Elephant Self-Esteem Elephant helps teach a child to be proud of who they are, helping to build confidence in what they can do and is reassuring to a child that we are all unique with different talents/gifts. What is yours?    One night about four years...
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First Blog With Friendship Frog

Joni’s Blog with Friendship Frog Why Characters? Characters of Character was first developed by preschool teacher Joni Downey in 2005 while working in a classroom compiled entirely of learning disorder and behavior disorder students. The students helped Joni to...
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Who We Are

Characters of Character is a 501(c)(3) Not-For-Profit Organization whose mission is to provide a firm foundation for children to establish strong civic values. Visit our website, our Amazon Store and contact me anytime for additional information. Are you looking for...
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Characters of Character will be attending McHenry Counties Human Race April 23 2017. Come out and meet the Characters! Click the "Read More" button to make a donation to help support Characters of Character   [button...
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Check out our store

Shop all of our products from Character books to fun activity books


Contact Us

Please feel free to contact us with any questions.

Your children can also send a letter to our Characters!


Help Support Characters of Character!

If you love our program and want to help us grow

you can send us a donation, any amount is greatly appreciated!