Welcome to Characters of Character

Characters of Character

is a 501(c)(3) non profit organization providing tools and resources
to educators and parents to help teach nine positive character traits to children

The traits that Characters of Character

focus on are Behavior, Perserverance, Friendship, Healthy Habits, Manners, Respect, Responsibility, Self-Esteem and Kindness

Our organization has developed

a unique way to reach children and help them internalize the nine
traits that we focus on. Our characters allow children to identify with the traits
correlating with each character.

Meet the Characters


Our Founder

Characters of Character began when Joni, the creator and CEO, was working in a BD/LD classroom of young boys.  These boys had serious behavioral issues and were unable to relate to traits like being polite.  Joni created the nine Characters, Behavior Bear, Do’er Duck, Friendship Frog, Healthy Hippo, Manners Monkey, Respectful Rabbit, Responsible Rabbit, Self-Esteem Elephant, and Warm-Hearted Walrus, as a way for her students to understand, and internalize, the traits that correspond with each Character.

Teaching Friendship with Friendship Frog

Text Books and Life Skills Friendship Frog is one of the nine Characters of Character. With school on the horizon, I thought this might be helpful when teaching children about being a friend, what friendship means, and some ideas to implement into your day regards to...
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Characters of Character as a Charity on Amazon

Text Books and Life Skills Did you know that Characters of Character is a 501(c)(3) Not-For-Profit Charity? We are, and one of the ways that you can help support our mission; "Providing a firm foundation for children to establish strong civic values" is when you shop...
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Tune Into Good Character

Text Books and Life Skills Once upon a time, there were Joni and Joe, they raised Joey, Josh and Jennifer and are now married for over 36 years. Like most couples they have endured the good, the bad and the ugly. But, they have also written a children's book together!...
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Respect Wears Many Hats

Text Books and Life Skills As a self-published author, this is one of my favorite books! I'll keep you posted on which one is my favorite book down the line. This book is full of fun colors and allows a child to use their imagination as well as introduce them to...
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Painting with Your Child Opens Door of Communication

Text Books and Life Skills So many times you may make yourself crazy thinking of new activities to do with your child(ren). Think no more! If you know me, you already know that I spent years on the school Reading Team and took those years and used that knowledge while...
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Check out our store

Shop all of our products from Character books to fun activity books