Welcome to Characters of Character

Characters of Character

is a 501(c)(3) non profit organization providing tools and resources
to educators and parents to help teach nine positive character traits to children

The traits that Characters of Character

focus on are Behavior, Perserverance, Friendship, Healhty Habbits, Manners, Respect, Responsibility, Self-Esteem and Kindness

Our organization has developed

a unique way to reach children and help them internalize the nine
traits that we focus on. Our characters allow children to identify with the traits
correlating with each character.

Meet the Characters


Our Founder

Characters of Character began when Joni, the creator and CEO, was working in a BD/LD classroom of young boys.  These boys had serious behavioral issues and were unable to relate to traits like being polite.  Joni created the nine Characters, Behavior Bear, Do’er Duck, Friendship Frog, Healthy Hippo, Manners Monkey, Respectful Rabbit, Responsible Rabbit, Self-Esteem Elephant, and Warm-Hearted Walrus, as a way for her students to understand, and internalize, the traits that correspond with each Character.

Check out our store

Shop all of our products from Character books to fun activity books


Contact Us

Have questions about Characters of Character? Would your children like to write letters to our Characters?
Click the button below to Contact US!