Welcome to Characters of Character

Characters of Character is a 501(c)(3) nonprofit organization providing tools and resources to educators and parents to help teach children nine positive character traits.  The traits that Characters of Character focuses on are behavior, perseverance, friendship, healthy habits, manners, respect, responsibility, self-esteem, and kindness.

We believe that introducing these traits at a younger age will create a better-quality society for everyone. Our organization has developed a unique way to reach children and help them internalize the nine traits that we focus on. Our Characters allow children to identify with the traits correlating with each Character.

Our Founder

Characters of Character began when Joni, the creator and CEO, was working in a BD/LD classroom of young boys.  These boys had serious behavioral issues and were unable to relate to traits like being polite.  Joni created the nine Characters, Behavior Bear, Do’er Duck, Friendship Frog, Healthy Hippo, Manners Monkey, Respectful Rabbit, Responsible Rabbit, Self-Esteem Elephant, and Warm-Hearted Walrus, as a way for her students to understand, and internalize, the traits that correspond with each Character.

Learn more about Joni

Yay Joni!

Check out our store!

Check out all of our Characters activity books on our Amazon store!

Amazon Store

Contact Us

Have questions about Characters of Character? Would your children like to write to our characters? Just click on the button below to send us an email!

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